From the developer: "Equilibrium MediaRich is server-based imaging software that automates the transformation and deployment of visual assets to the Web, wireless and print. By integrating MediaRich with virtually any content architecture, companies are able to set up media templates to dynamically publish images usually accomplished manually. MediaRich has dynamic imaging features such as zoom, pan, colorize, resize, mix and match, font generation and compositing. MediaRich Image Server dramatically reduces production costs and accelerates time-to-market for delivering compelling visual content for any medium."