From the developer: "With the powerful Ezine Mailer, the ULTIMATE multi-purpose Automation Business Software that will manage your newsletters, ezines and email advertising campaigns automatically and effortlessly with a single click, you are entering the next dimension in email marketing technology by merging the advantages and features previously provided by different providers into one program. It is without doubt that email is the single most important technology on the net. This is more so apparent as sending emails is the most cost effective form of communication, is direct, personal and, in some programs, your virtual efficient 1-man administrative staff. And emails come in various modified forms. But, in order to derive the most of this technology to bring any form of enterprise to its full earning potential, it is imperative that you have in your possession the right email tool that will effectively reach out to the broadest and most targeted responsive recipients to your messages, easily, automatically and continuously!"