The AgendiZe software platform enables marketers and Webmasters to optimize the value of customer relationships by connecting time-critical content from the Internet to users? personal agendas. Any essential information ? events, contacts, To Do Lists and more -- can be moved automatically from the web directly to the appropriate application on the user?s choice of device, whether PC, PDA, or mobile: telephone numbers and addresses, for example, into a Microsoft Outlook or Lotus Notes Address Book; event times into a Datebook on a wireless Palm device or mobile phone. Each piece of information to be transferred is contained in a Web SmartTag, represented by a clickable icon. Web SmartTags are simple to create -- just fill out a form for each Web SmartTag. AgendiZe generates a small piece of code that you paste into your web page. Preview screens show what the results will look like on your web page. The free Dreamweaver MX plug-in makes it easy to insert Web SmartTags into your code.