From the developer: "Provides links to hand-picked click exchange programs designed to increase traffic to your website(s). The e-book is also 'rebrandable,' which means you can replace the affiliate links in it with your own affiliate URL's. You can then give the e-book away to others. Whenever they join one of the traffic exchange programs, they will join as a member of your downline, thereby increasing the traffic to your site. NOTE: To join the e-book as a viral traffic builder, you must first join Affiliate Showcase for free. You can also obtain a free Affiliate Showcase website to promote your branded traffic book and other affiliate programs."