A complete suite of Web site promotion tools. It submits your Web pages to the search engines (more than 600,000 engines, directories, and link sites), analyzes and optimizes your Web pages for top search engine ranking, manages link trading to help you increase your link popularity, tracks your traffic statistics so you know where your visitors come from, and what keywords they use, tracks your ranking on the engines so you can see your trends and quickly know how well your Web pages are positioned for all of your keywords, provides an interface for pay-per-click sites, FTP uploading of your sites, doorway page creation, and very sophisticated reports, which can be viewed in HTML, text, or e-mail, and even imported into Access or Excel. A completely rewritten LinkTrader, enhanced Page Advisor, New Domain Manager, ROI calculators.

7.1 update includes minor bug fixes and enhancements.